News Summary
The 2025 PGA Merchandise Show hosted in Florida from January 21 to 24 showcases the latest innovations in golf equipment and fashion. Featuring exciting product launches like the Small Batch La Jolla putter from Toulon Golf and Titleist’s T-Series Black irons, attendees experienced product demonstrations and networking opportunities. The show also highlights advancements in golf balls from Bridgestone and stylish apparel from LitFit Golf. With an expected attendance of 31,000 from 89 countries, the event serves as a pivotal moment for golf enthusiasts and industry professionals alike.
Exciting Highlights from the 2025 PGA Merchandise Show
Golf enthusiasts, mark your calendars! The highly anticipated PGA Merchandise Show is back, and it’s bigger than ever before. Running from January 21 to 24, this year’s event is buzzing with excitement in Florida, bringing together golf lovers, industry professionals, and major brands for a week filled with new gear and incredible insights.
Demo Day Delights
One of the show’s most thrilling moments is the Demo Day, which took place on January 22. This unique opportunity allowed attendees to get their hands on the latest equipment and test out various products on the range. Picture this: a sunny day, bright blue skies, and all the golf gear you can try out. It’s a golfer’s paradise!
New Equipment Launches Get Everyone Talking
This year, several brands have introduced some jaw-dropping equipment that’s sure to catch the eyes of both avid and casual golfers alike. Let’s dive into some striking highlights!
First off, Toulon Golf has rolled out the stunning Small Batch La Jolla putter. With a design that pays homage to iconic championships, this putter features a sleek shoulder and bumper that not only looks great but also performs exceptionally. The unique ‘melted’ tri-sole has been hand-polished to achieve depth and luster, ensuring you’re not just putting with a tool but with a work of art. This beauty is set at a price of $1,800 and will be available for purchase starting January 22.
Next up, Titleist is making waves with their limited-edition T-Series Black irons. These irons boast a striking Titanium Carbide Vapor finish that is sure to stand out in any golfer’s bag. Golfers can look forward to pre-sales starting on February 11 and a special in-store release on February 28. With a price tag of $271 for each iron or $1,899 for a complete 7-piece set, these are a must-have for anyone serious about their game.
Ball Innovations: Bridgestone Steps Up
Golf ball enthusiasts will not be disappointed this year. Bridgestone Golf has updated their popular e6 Soft and e12 lines, which promise improved performance on the course. The redesigned e6 Soft ball emphasizes maximum distance paired with a soft feel, available for $23.99 per dozen, hitting shelves on February 14. Meanwhile, the new e12 series introduces three models: e12 HiLAUNCH, e12 STRAIGHT, and e12 SPEED, all priced at $34.99 per dozen, and also launching on February 14.
Fashion with a Twist
Don’t overlook the fashion side of golf! LitFit Golf Apparel showcased their trendy SwingSuit designed especially for female golfers. This stylish alternative to the usual polo shirts is sure to turn heads both on and off the green.
Shuttle Service and E-Bike Giveaways
To enhance the overall experience for attendees, ICON EV is offering complimentary shuttle rides during Demo Day. The E40FX model marks its official industry debut, providing attendees with a taste of what’s to come, while the brand has also decided to give away five signature e-bikes valued at $2,295 each during the show. Who wouldn’t want to cruise around in style?
Record Attendance and Industry Networking
The 2025 PGA Merchandise Show is expected to host around 31,000 attendees from 89 countries, including representatives from over 1,000 golf companies. Not open to the public, this exclusive event serves as a vital platform for networking and discovering the latest innovations in the golf industry, continuing its legacy since the first show in 1954.
As the world of golf continues to grow and innovate, the PGA Merchandise Show remains the perfect venue to explore, connect, and get inspired. Here’s to a week filled with passion, drive, and an abundance of golfing wonders!
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Additional Resources
- GolfWRX: 2025 PGA Show Demo Day Recap
- Wikipedia: PGA Merchandise Show
- Golfweek: 2025 PGA Merchandise Show Live Updates
- Google Search: 2025 PGA Merchandise Show
- The Golf Wire: LitFit Golf at 2025 PGA Show
- Encyclopedia Britannica: Golf
- The Golf Wire: ICON EV at 2025 PGA Show
- Google News: PGA Merchandise Show 2025