News Summary
Orangetheory Fitness is enhancing its Florida studios by collaborating with Molekule, an air purification company. This partnership will introduce Molekule Air Pro and Mini+ purifiers to 15 corporate studios, improving air quality during workouts. The initiative, announced shortly after Lauren Cody became president of Orangetheory, emphasizes the brand’s commitment to health and wellness. Rory Ellis, VP of innovation, highlighted the importance of clean air for fitness, while Molekule’s CEO pointed out the benefits of breathing clean air during workouts.
Fort Lauderdale’s Fitness Scene Gets a Fresh Air Boost!
Hey, fitness fans! If you’re sweating it out at Orangetheory Fitness in sunny Florida, we’ve got some exciting news for you! The well-known brand has just teamed up with Molekule, an air purifier company that calls Palm Beach Gardens home. This partnership aims to give a breath of fresh air—quite literally—to select fitness studios across the state!
What’s the Big Deal?
On January 28, 2024, Orangetheory made the announcement, just a day after Lauren Cody took the reins as the new brand president. Talk about timing! With 15 corporate studios in Florida getting a major upgrade, it’s clear Orangetheory is stepping up its game. You can find the refreshed studios in places like Boca Raton, Delray Beach, and, of course, Fort Lauderdale. Other locations include Hollywood, Pompano Beach, Coral Gables, Dadeland, the Design District, downtown Miami, and Pinecrest.
What’s New in the Air?
So, what can you expect? The fitness centers will be getting Molekule Air Pro purifiers, which are perfect for larger spaces over 1,000 square feet. Each unit will cost just over $1,000, ensuring that even the air you breathe during those intense workouts is top-notch. If you’re hanging out near the front desk or in smaller areas like vestibules, no worries! They’ll be fitted with the Molekule Air Mini+, which runs a bit lighter on the wallet at about $360 each.
Health and Wellness First!
Rory Ellis, the vice president of innovation and design at Orangetheory, has highlighted just how committed the brand is to your wellness and safety. It’s not just about getting your heart rate up; it’s about doing so in a *healthy environment*! Molekule’s advanced photoelectrochemical oxidation (PECO) technology works wonders, tackling pollutants, viruses, bacteria, and allergens lurking in the air. That means you can breathe easier knowing that each breath you take while working out is cleaner than ever.
Enhancing Your Workout Experience
The CEO of Molekule, Jason DiBona, believes that this collaboration enhances your overall workout experience. Imagine hitting that tough workout with fresh, clean air filling your lungs. Sounds amazing, right? With more than 1,500 Orangetheory studios across 24 countries, the brand is committed to providing both *fitness* and *well-being* to its community.
What Else is Happening at Orangetheory?
In case you missed it, Orangetheory Fitness merged with Self Esteem Brands last November, forming Purpose Brands. This new entity includes other franchises like Anytime Fitness and Waxing the City. That’s quite the family of fitness! Just last month, Purpose Brands reported a whopping $3.7 billion in systemwide sales, powered by roughly 7,000 franchise locations spread across 50 countries. No wonder Orangetheory is charging ahead with new ideas!
More Studios on the Way
Orangetheory isn’t just stopping with air purifiers. They recently opened four new studios in November 2024—two in New York City, one in Westlake, Florida, and another in Narjis, Saudi Arabia. Each new location adds to their ever-growing presence and commitment to spread heart rate-based interval training to even *more* fitness enthusiasts out there!
Wrapping it Up
So, whether you’re a die-hard Orangetheory fan or just thinking about joining the movement, know that this brand is working hard to ensure your workout environment is just as great as the workouts themselves. With enhanced air quality and a commitment to innovative fitness, it’s a fantastic time to jump into action at your local Orangetheory studio in Florida!
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