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Costco Celebrates Lunar New Year with Special Offerings

Costco's vibrant Lunar New Year display welcomes shoppers to celebrate the festive season.

News Summary

Costco is embracing Lunar New Year with a dedicated product lineup in Orlando, showcasing Asian American culture. The store is catering to the growing Asian American community, who make up a significant portion of its shoppers. With festive decorations and unique items, Costco is ensuring that the spirit of celebration fills its aisles. Additionally, they continue to expand their renowned Kirkland brand liquor offerings, capturing the interest of diverse customers. This initiative highlights Costco’s respect for cultural traditions while aligning with their bulk-buying strategy.

Costco Expands Lunar New Year Offerings to Celebrate Asian American Culture

In the vibrant city of Orlando, there’s a buzz of excitement as Costco rolls out its special product lineup for the Lunar New Year, a holiday that’s rich with traditions and festivities found across many Asian American communities. It’s that time of year when shoppers are eager to celebrate the arrival of the lunar year in style, and Costco is stepping up its game to honor this culturally significant occasion.

A Growing Community

A recent study has revealed that Asian Americans make up around 7% of the U.S. population but account for approximately 10% to 12% of Costco shoppers. That’s right! With some exciting data in hand, it turns out Asian Americans are nearly twice as likely to zip through the aisles of this wholesale giant compared to the average shopper. It’s no wonder that stores like the University Blvd Costco, located at 3333 University Boulevard, Winter Park, FL, are becoming popular spots during this festive season.

The Costco Advantage

What could be driving this trend? Well, a large part of the reason seems to be the size of households and a cultural preference for buying in bulk—two things that are right up Costco’s alley! The store’s approach to offering unique, themed products during Lunar New Year beautifully marries its business model with the preferences of Asian American shoppers.

Celebration in Every Aisle

Walk into any of the Costco locations in Central Florida, including the ones at 4696 Gardens Park Blvd, Orlando or 741 Orange Avenue, Altamonte Springs, and you’ll spot a delightful collection of Lunar New Year items. From vibrant decorations to festive treats, Costco aims to make the celebration as joyful as possible. Their merchandising not only communicates respect for this important tradition, but it also reflects an understanding of their diverse customer base.

The Alcohol Bonanza

In addition to their themed offerings, Costco has made headlines for another reason—their alcohol sales! In 2023, these sales climbed to about $6.5 to $7 billion, catapulting them to become the largest individual alcohol retailer in the world. Now that’s quite an accomplishment! Their Kirkland brand liquor is especially beloved for its quality and affordability, often standing shoulder-to-shoulder with established brands.

What’s in a Name?

The Kirkland Signature brand debuted in 1995 and has since grown to encompass a wide variety of items sourced from several suppliers. Behind the scenes, Kirkland liquor is produced by various private distilleries, which ensures consistent quality. One nifty thing about Costco’s pricing strategy is their low markup—usually around 14%—which means shoppers can enjoy cheaper prices compared to many other retailers. In some states, you can even buy Kirkland liquor without needing a Costco membership, making it even easier for folks to snag their favorite drinks.

State-Specific Shopping

However, be mindful! Availability of Kirkland liquor can differ significantly from one location to another, so keeping an eye out when shopping is key. And don’t forget to check the liquor return policies that vary depending on state laws. Customers can often discover discounts on Kirkland liquor, particularly on out-of-season or discontinued items, with special price tags that hint at some bargains.

Sending Off the Old and Welcoming the New

Costco isn’t just about big-bulk buys; they love keeping things fresh and exciting. It’s common to see new and limited-edition liquor products appearing on the shelves, sometimes timed to celebrations like the Lunar New Year. And here’s a fun fact: in certain areas, liquor might even be kept in separate storefronts due to state regulations, so keep your eyes open as you shop!

This Lunar New Year season, as the chatter and spirit of celebration fill the aisles, it’s hard not to appreciate how Costco has made an effort to include everyone in the festivities. Whether you’re stocking up for a family gathering or just treating yourself, be sure to check out the special offerings while they last!