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Partnership Aims to Enhance Global Golf Management

A vibrant golf course that exemplifies quality management in golf destinations.

News Summary

Troon International has partnered with Azalea to revolutionize the management of golf destinations worldwide. This collaboration seeks to position Troon as the leading management advisory for golf properties, leveraging Azalea’s marketing expertise to attract a global audience of golf enthusiasts. With a strong portfolio spanning over 925 locations in 35 countries, the partnership promises to deliver quality services and innovative marketing strategies to enhance the global golf experience.

Exciting Partnership to Elevate Global Golf Experiences

In a thrilling move for golf enthusiasts everywhere, Troon International has teamed up with the marketing whizzes at Azalea. This dynamic duo is set to spice up the way golf destinations are managed across the globe, particularly in markets beyond the United States. As the world of golf continues to evolve, this partnership aims to strengthen Troon International’s already formidable reputation.

Aiming High with Marketing Mastery

The primary objective of this partnership is crystal clear: to solidify Troon International’s position as the leading management advisory for golf destinations around the world. Azalea will be rolling out a series of media and marketing campaigns designed specifically for Troon International to attract more golf lovers from various corners of the globe.

Quality Management That Stands Out

For those unfamiliar, Troon is no stranger to excellence when it comes to golf. This organization is renowned for its high-quality services, which include golf course management, club operations, agronomy services, and hospitality. With a portfolio that manages over 925 locations across more than 45 states and over 35 countries, Troon’s expertise is widely recognized and respected.

Venues That Shine

A few standout locations under Troon’s management that highlight their global reach include the Vattanac Golf Resort in Cambodia and The Els Club Desaru Coast in Malaysia. Other flagship destinations include the PGA National Czech Republic, The Grove in Europe, and remarkable venues in the UAE such as Al Zorah Golf Club and The Els Club Dubai.

Bringing in the Best Talent

With growth on the horizon, Azalea has made key appointments to bolster their media and content strategy. The new head of content and media, Roddy Williams, brings an impressive 22 years of experience working with the European Tour and Ryder Cup, previously serving as the director of communications at GEO Foundation. Additionally, Chris Beeson joins the Azalea team as an account manager. His background includes stints at British Airways Holidays and working as a PGA Professional.

A Bright Future Ahead

Azalea is not resting on its laurels. The agency recently welcomed two new team members, Damian Urwin and Alana Burnett, to enhance their growing expertise in the golf and tourism sectors. The managing director of The Azalea Group notes that the agency has seen successful growth since its establishment in 2006, establishing itself as one of Europe’s top golf and tourism agencies.

Excitement for What’s to Come

The excitement surrounding this partnership is palpable. With the combined strengths of Troon International’s experienced management and Azalea’s marketing finesse, the future looks bright for both organizations. Golfers and travel enthusiasts alike can anticipate a refreshing influx of top-notch golf destinations, innovative marketing strategies, and improved service experiences worldwide. The partnership is all set to change the game, ensuring that wherever you tee off around the globe, it will be managed by the best in the business.