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LIV Golf Secures Free-to-Air TV Deal with ITV in the UK

Fans gather to watch the LIV Golf tournament being broadcast live on ITV.

News Summary

LIV Golf has announced a groundbreaking broadcasting deal with ITV to air its 2025 season, allowing golf fans in the UK to enjoy live coverage for free. With 41 rounds across 14 tournaments, including the LIV Golf Riyadh event from February 6-8, fans can catch the action online via ITVX and on ITV1 and ITV4. This partnership marks a significant milestone for golf broadcasting in the UK, expanding the sport’s accessibility and engagement with new audiences.

LIV Golf Makes Waves with New Free-to-Air TV Deal in the UK!

Exciting news for golf fans in the UK! LIV Golf has just inked a fantastic broadcasting deal with ITV for its 2025 season, bringing the excitement of live golf right into your living room, and it’s totally free to watch! This partnership is set to change the way we experience golf and is poised to attract new audiences, making the sport more accessible than ever before.

What to Expect from the ITV Partnership

Mark your calendars because this thrilling new partnership kicks off with the second round of the LIV Golf Riyadh event, running from February 6-8, 2025. Golf enthusiasts can look forward to 41 rounds of live coverage across a whopping 14 tournaments throughout the season. That’s a whole lot of golf action for everyone!

All the matches are primarily set to be broadcast on ITVX, which means you can easily catch the games online whenever and wherever you want. Plus, select live broadcasts will also be featured on ITV’s channels, specifically ITV1 and ITV4. But wait, there’s even more! You’ll also be able to enjoy a dedicated weekly highlights show produced by LIV Golf on ITV4, making sure you don’t miss any of the action!

The Season Lineup: Where Will the Tournaments Be?

The 2025 season is shaping up to be quite exciting. It will kick off at the beautiful Riyadh Golf Club and culminate in the thrilling Team Championship finale set to take place at LIV Golf Michigan from August 22-24, 2025. But that’s not all! Expect tournaments in stunning locations around the world including Adelaide, Hong Kong, Miami, and even a few stops stateside in Chicago and Indianapolis.

A Historic Move for Golf Broadcasting in the UK

This agreement marks a significant milestone in the world of golf as it brings live golf back to free-to-air television in the UK. Viewers will now have a golden opportunity to catch all the action after a noticeable decline in golf coverage from other networks. With the BBC scaling back its golf broadcasts, losing live rights to Sky Sports, LIV Golf’s deal with ITV comes as a breath of fresh air for golf fans across the nation.

ITV is not new to hosting major sporting events. With an existing portfolio that includes big names such as the FIFA World Cup and the Six Nations Rugby, the addition of LIV Golf to their lineup is exciting news for sports fans everywhere!

LIV Golf Expanding Its Reach

LIV Golf is clearly not just resting on its laurels; this new partnership demonstrates their commitment to expanding their global footprint and making golf more popular. Before this deal, fans in the UK could only catch LIV Golf events through platforms like YouTube, the LIV website, and DAZN. Going forward with ITV signifies a major step up in visibility and accessibility.

It’s worth noting that the enthusiasm for LIV Golf is widespread, not just in the UK. The organization has previously secured similar broadcasting agreements in the United States with FOX Sports, and in Spain with Movistar Plus+. With ongoing discussions between LIV Golf’s backer, Saudi Arabia’s Public Investment Fund, and traditional giants like the PGA Tour and DP World Tour, the stakes continue to rise.

Final Thoughts

As golf fans, this is a golden moment to rejoice as LIV Golf gears up to deliver exciting content on a platform that everyone can enjoy. Prepare to swing into the action in 2025 with ITV’s extensive coverage of LIV Golf! Whether you’re watching from the couch or enjoying a round of golf with friends, the thrill of live golf is just around the corner!