Orlando’s Attractions on the Rise After Soft Summer Season
Orlando, a city long-known for its attractions, is experiencing an unexpected surge in excitement as 2024 comes to a close. Despite a summer season that didn’t meet expectations, recent reports from key players like Disney and the Tourism Development Tax fund indicate strong revenue boosts, suggesting a vibrant finish to the year.
What’s Driving the Excitement?
The pinnacle of anticipation centers around the upcoming opening of Universal’s Epic Universe, a theme park that promises to redefine family entertainment in the area. In a striking show of faith and celebration, the International Drive Chamber of Commerce has already placed Epic Universe on its Visionary Leadership Award Wall of Fame, more than six months before its gates will officially open.
IAAPA Expo 2024: A Sign of Growth
This growing enthusiasm was palpable during the recent International Association of Amusement Parks and Attractions (IAAPA) Expo 2024, held at the Orange County Convention Center. The event attracted more than 38,000 attendees and 11,000 exhibitors from around the world. Unlike the subdued gatherings in the post-pandemic era, this year’s expo filled every available space, including new areas dedicated to spooky Halloween attractions.
IAAPA’s CEO, Jakob Wahl, expressed optimism regarding future growth. “We have moved our headquarters here and are happy partners with the OCCC,” he stated. This partnership hints at bigger expansions and improved offerings for future expos.
Exciting Announcements from Major Players
While Epic Universe didn’t unveil anything at IAAPA, significant announcements emerged from other industry players. SeaWorld Orlando showcased a moving model of its new Mack Airific flying theater, while attractions like the Twizzlers Twisted Gravity giant swing and the Tecuani Beast double-launch coaster received attention from eager theme park fans.
Furthermore, the gaming world is set to merge with theme parks, as Merlin Entertainments and Mojang Studios plan to bring the widely popular Minecraft to life, potentially at Legoland Florida, by 2027. Meanwhile, VidantaWorld in Mexico announced a luxurious theme park, BON, featuring attractions that may outshine those of Epic Universe.
Inclusivity and Innovation at the Expo
This year’s expo didn’t just focus on traditional attractions; it also showcased innovative entertainment experiences. Virtual reality continues to captivate audiences, evident from demonstrations of new VR games and paragliding simulations.
In a commendable move towards inclusivity, IAAPA launched its first-ever networking luncheon for women, attracting 250 attendees. Initiatives like the Inclusion Institute from Morgan’s Wonderland advocate for accessibility in family entertainment.
A Glimpse into the Future
As exhibitors presented their offerings, actress-turned-confectioner Samantha O’Hare highlighted the diverse talents showcased at the expo with her creative cotton candy business, Sky Candy. O’Hare’s journey reflects the industry’s commitment to fostering talent from varied backgrounds.
Looking towards 2025, Wahl optimistically remarked on the thriving market and the core family values that drive the attractions sector. With promising projects on the horizon and a stark increase in enthusiasm at events like IAAPA, the stage is set for a potentially transformative year ahead in Orlando’s amusement landscape.
