The 2025 PGA Merchandise Show held in Orlando from January 21-24 saw a record-breaking attendance of 33,000 golf industry professionals from 94 countries. Featuring over 1,100 exhibitors and numerous innovative product launches, the event affirmed a strong recovery for the golf industry. Enthusiasts and professionals both connected and celebrated during an event that showcased the latest technologies and trends in golf. As the largest gathering since 2009, this year’s show promises a bright future for golf.
Orlando, Florida was buzzing with enthusiasm from January 21-24, as it played host to the 2025 PGA Merchandise Show. This annual event has become a must-attend for golf enthusiasts and associated pros, and this year, it brought a whopping 33,000 golf industry professionals from a staggering 94 countries and all 50 U.S. states. It was the largest gathering since 2009, and a clear indication that the golf industry is on a fantastic upswing!
With over 1,100 exhibitors showcasing their latest innovations, attendees were treated to an impressive variety of products and services. Not just a chance to shop and learn, this show also offered invaluable networking opportunities, as attendees connected with industry leaders and fellow professionals. It truly was a “Member’s Major” event that set a lively tone for career development.
The diversity at the show was remarkable, with more than 6,000 PGA of America Golf Professionals and other esteemed members from the LPGA and international PGA communities in attendance. Additionally, around 1,100 media members, including about 200 content creators and social media influencers, provided extensive coverage that brought the excitement to golf fans everywhere.
This year’s show was particularly exciting due to several standout product launches that caught the eye of golfers and tech lovers alike.
The overall attendance figures and product innovations herald a strong recovery in the stunning $102 billion golf industry. New brands such as MacGregor and Ben Hogan are generating interest, especially in forged irons. Additionally, the enthusiasm and camaraderie displayed among participants has set a positive tone for the golf season.
With excitement in the air and new products on the scene, the future looks bright for the world of golf.
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